News & Insights

Stop Waiting for Data Perfection

Dharmesh Ghedia — Fri, 31 Oct 2025 00:00:00 GMT

While a solid data foundation is non-negotiable for scaling, waiting for it to be perfect is a strategic error for your AI strategy.

Agentic Readiness for Enterprises

Howard Glynn — Tue, 19 Aug 2025 23:00:00 GMT

Enabling effective AI adoption

Unified Data Strategy

Dharmesh Ghedia — Wed, 23 Jul 2025 14:50:25 GMT

Your Route to Supercharged Marketing Performance

Maximising Durable Marketing Performance

PM Dragonfly — Thu, 03 Apr 2025 00:00:00 GMT

CASE STUDY: Automotive

PRODUCTS: Data Clean Room | BigQuery | Analytics Hub | Ads Data Hub | SA360 | DV360

The Challenge

A global automotive giant came to Dragonfly with the objective of boosting its online sales and increasing market share in an increasingly competitive and fragmented digital landscape.

AI for Personalisation and Performance

Sarah Foss — Thu, 27 Feb 2025 00:00:00 GMT

The adoption of AI technology to deliver personalised (or customised) experiences will continue to be a key lever for successful Marketing..

The Rise of AI Agents

Claudia Struzzo — Mon, 21 Oct 2024 10:42:23 GMT

AI agents are emerging as powerful tools to manage data: unlocking insights, enhancing productivity, and driving innovation...

Competitive Edge For Peak Seasons

PM Dragonfly — Wed, 21 Aug 2024 14:07:45 GMT

CASE STUDY: Retail

PRODUCTS: DV360 | Dragonfly-Enhance for YouTube | Looker studio | YouTube

The Challenge

This global toy retailer aimed to maximise media efficiency and quality of delivery during a peak trading period.

Accelerating Digital Marketing Transformation

PM Dragonfly — Tue, 09 Jul 2024 16:14:43 GMT

Leveraging Marketing automation to maximise first-party data and media effectiveness...

Privacy Compliant Brand Awareness

PM Dragonfly — Fri, 28 Jun 2024 13:38:36 GMT

CASE STUDY: Global retailer

PRODUCTS: Ads Data Hub | Display & Video 360 | BigQuery | Data clean room solution

The Challenge

With annual investments exceeding £170+ million across multiple platforms and channels each year, this leading global retailer sought to establish a future-proof, privacy-compliant infrastructure enabling precise measurement of brand awareness impact.