The Analyst (Analytics) sits at the cross-section between the worlds of Ad Tech and Mar tech. They are responsible for developing and delivering sophisticated analytics solutions for clients and working on cutting-edge measurement and activation projects. The output from these solutions will result in recommendations for planning, buying, and activation teams to improve media planning and optimization strategy across digital channels.
They will also play a crucial role in building measurement frameworks, defining success metrics, and custom algorithms for a range of client business challenges. Along with providing best-in-class digital marketing analytics solutions, they will be a leading contributor to Google Analytics solutions.
Required Experience & Skills
Extensive experience using Google Analytics 360, Google Tag Manager 360 and GA
Strong quantitative analytical skills with proven ability to provide actionable insight - delivering the 'so what' behind the dataExperience building data insights dashboard in Data Studio and Looker
Advanced Excel skills (VBA)
Good HTML and JS skills is must as the role will require some analytics development (Coding background is preferable)
Experience with automation; building data pipelines and using APIs
Strong SQL skills
Good Knowledge of Firebase and Mobile Analytics Tagging
Experience in GTM and DTM; SDR documentation design
Experience in data analysis programming languages and statistical packages (Python, R, SQL, SPSS, SAS)
Knowledge of the working relationships with second- and third-party vendors