The Analytics Consultant, is a GA4, U360 and GTM subject matter expert with excellent knowledge of GA’s integration with Google Marketing Platform and of Google’s data privacy measurement solutions Enhanced Conversion and Consent Mode.
This is a technical product and client facing consulting role responsible for leading workstreams covering web and app analytics data strategy, data implementation and best practice governance.
Required Experience & Skills
Proven pedigree in GA project design, and project delivery
Deep expertise consulting on GA4, UA360, Google Tag Manager, Certified GA4, GTM
Excellent Knowledge of Firebase and Mobile Analytics Tagging
Strong knowledge of privacy solutions including Google’s Consent Mode, Enhanced Conversions
Experience in working on Big Query/SQL for GA data
Strategic thinker and able to focus on the business objective
Creative problem-solver to explore new ways to approach a challenge
Self-motivator to learn new tools and technologies
Strong communicator with the ability to describe / visualise complex ideas in a simple way
Stakeholder and time management – working to multiple deadlines