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AI-Pathway Discovery
Understand & realise the power of AI to generate Marketing value.
The AI-Pathway discovery assessments and AI-readiness roadmap are designed to build your bespoke AI transformation journey and identify the steps needed to accelerate advanced Marketing outcomes, with a tailored strategy that fits your Marketing goals and KPIs.
Based on a rapid value realisation methodology, our discovery assessment is designed to add immediate business value through proof of concept, and to sets the foundation for long-term capabilities growth.
AI & privacy readiness
Minimise signal loss for measurement and secure data​ governance
Build durable data foundations
Measure & attribute conversions accurately
Govern, collect & maintain users' consent
Centralise & model your 1PD
Build differentiated and consented customer data
Build a single customer 360 view
Assign values to conversions & customers
Develop predictive & generative AI models (e.g., LTV, churn)
Turn your Data into value with AI
Drive business growth with predictive and scaled automation
Reach customers with Customer Match/ PAIR
Activate Marketing & Advertising AI use cases
Experiment with Privacy Sandbox APIs
A typical AI-Pathway Discovery
Stage 1
Exec Sponsor Kick Off
Align your organisation senior sponsors on project value-generation opportunity areas and core requirements.
Stage 2
Use Case
Discovery Workshop
Workshop with key stakeholders to prioritise high-value Marketing use cases.
Stage 3
Marketing AI & Privacy Assessment
Conduct current and future-state analysis across assessment pillars, based on interviews & data audits.
Stage 4
Implementation Proposal
Define final use cases recommendations, value projections, and a detail implementation plan.
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