Latest insights

Many organisations today are looking to implement AI agents. We suggest beginning with making sure you’re enabling them effectively. Starting with the evaluation of your foundational capabilities: secure your data is ready, transform your workforce ability to operate an agentic ecosystem, modernise your systems, and plan for responsible governance.

The key to meeting consumer expectations and unlocking sustainable growth lies in a Unified Data Strategy - breaking down internal silos, creating a single, coherent view of your customer and marketing efforts.

Using Dragonfly-Connect, we broke-down silos across the client’s Martech and AdTech data, unlocking richer consumer insights and purchase...

The adoption of AI technology to deliver personalised (or customised) experiences will continue to be a key lever for successful Marketing..

AI agents are emerging as powerful tools to manage data: unlocking insights, enhancing productivity, and driving innovation...

Optimising spend with engaged or high-value audiences, whilst delivering to a very high brand suitability standard.

Following the recent appointment of Ed Flower as Chief Executive Officer, PM Dragonfly is continuing our growth investment, adding an...

Leveraging Marketing automation to maximise first-party data and media effectiveness...