Case Study
How PM Dragonfly applied AI and intelligent automation to transform global media activation, reduce manual workflow effort and migrate millions in digital media investment to a more efficient operating model.
The Results
- Up to 70% Reduction in manual workflow effort
The Problem
Global media activation relied heavily on manual tasks and repetitive coordination across multiple platforms, creating operational complexity, increasing the risk of errors and limiting efficiency as activity scaled. The client needed a more intelligent, automated approach to streamline media operations and migrate millions in digital media investment to a more efficient activation model.
The Solution
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PM Dragonfly designed and implemented an AI-powered automation model, integrating intelligent algorithms and automated workflows across global media activation. Real-time performance monitoring and continuous feedback enabled ongoing optimisation, while structured change management supported the transition to the new model. The transformation focused on three key areas:
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1. Automate & Scale
Deployed AI and intelligent automation across relevant media activation workflows, reducing manual task execution and repetitive coordination while improving operational efficiency.
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2. Migrate & Transform
Led the full migration of $millions in digital media investment to the new activation model, establishing a more scalable and efficient approach to media operations.
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3. Embed & Optimise
Implemented comprehensive change management to support business adoption and value realisation. Continuous performance monitoring and feedback enabled workflows to be refined and optimised as business needs evolved.
