Case Study
A connected, future-ready operating model built on a single governed data foundation, transforming media from Annual Brand Planning to Audience Activation.
The Results
- £Millions In productivity savings
- Hundreds of Millions In media investment now on one foundation
The Problem
Scaling operations globally required a governed data foundation. Getting that right was the first strategic step in enabling AI, and then agentic workflows, delivering productivity that builds.
The Solution
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The partnership
Global CPG giant runs media at scale, but manual processes and disconnected systems made it hard to grow efficiently and adopt AI. For more than three years, PM Dragonfly have been a key Google Cloud data and AI partner, from strategy to delivery.
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Roadmap and foundation
We set a multi-year roadmap to connect briefs, planning, creative and finance, then built one governed data foundation on Google Cloud, connected to their media platforms.
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AI orchestration
On top of that foundation, AI now orchestrates and automates the work, removing re-keying and repetitive tasks, while experts keep oversight of strategic decisions.
