Case Study
How PM Dragonfly unified customers data into a single analytics record, the foundation for better customer engagement, quicker pricing and agentic workflows.
The Results
- Thousands to 750 Reusable master attributes
The Problem
A leading UK telco needed unified data to improve customer experience and unlock AI value. As its embedded Google Cloud partner for two years, PM Dragonfly built the foundation for better customer engagement and faster competitive pricing capabilities.
The Solution
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A single customer analytics record
By unifying batch and real-time data, we replaced thousands of one-off customer traits with reusable master attributes, creating a single customer analytics record to build more relevant audiences, inform better decisions and power agentic workflows.
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A self-serve pricing engine
Building on this foundation, we developed a self-serve pricing engine within their cloud environment. The trading teams can now make pricing changes worth millions without writing code, with a full audit trail for control and accountability, removing critical time delays when securing customers.
