Case Studies
Predicting Intent to Power Smarter Media Bidding
Discover how predictive modelling transformed media bidding for holiday packages, enhancing purchase intent accuracy and boosting conversions significantly.
Articles
News & Insights
Case Studies
Automating Reconciliation with AI
Discover how PM Dragonfly automated invoice reconciliation using AI, reducing manual effort by 93% and streamlining billing operations for greater efficiency.
Case Studies
Automating Media Activation at Scale
Discover how PM Dragonfly transformed global media activation, reducing manual effort by 70% through AI & automation for a more efficient operating model.
Case Studies
Transforming Marketing Through Intelligent Automation
How PM Dragonfly helped a multinational transform marketing with AI, intelligent automation and change management, improving productivity and ROI.
Case Studies
Single Customer Source of Truth
How PM Dragonfly unified customer data into a single analytics record, the foundation for better customer engagement, quicker pricing and agentic workflows.
Case Studies
Building the Foundation for Agentic Media
A connected, future-ready operating model built on a single governed data foundation, transforming media from Annual Brand Planning to Audience Activation.
Insights
Stop Waiting for Data Perfection
While a solid data foundation is non-negotiable for scaling, waiting for it to be perfect is a strategic error for your AI strategy.
Insights
Agentic Readiness for Enterprises
Many organisations today are looking to implement AI agents. We suggest beginning with making sure you’re enabling them effectively. Starting with the evaluation of your foundational capabilities: secure your data is ready, transform your workforce ability to operate an agentic ecosystem, modernise your systems, and ...
Insights
Unified Data Strategy
The key to meeting consumer expectations and unlocking sustainable growth lies in a Unified Data Strategy - breaking down internal silos, creating a single, coherent view of your customer and marketing efforts.
Case Studies
Maximising Durable Marketing Performance
Using our data clean room solution, we broke down silos across the client’s Martech and AdTech data, unlocking richer consumer insights and purchase...
Insights
From Data to Dialogue
The adoption of AI technology to deliver personalised (or customised) experiences will continue to be a key lever for successful Marketing..
Insights
The Rise of AI Agents
AI agents are emerging as powerful tools to manage data: unlocking insights, enhancing productivity, and driving innovation...
Case Studies
Competitive Edge For Peak Seasons
Optimising spend with engaged or high-value audiences, whilst delivering to a very high brand suitability standard.
Dragonfly Enhance
Accelerating Digital Marketing Transformation
Leveraging Marketing automation to maximise first-party data and media effectiveness...
Case Studies
Privacy Compliant Brand Awareness
A privacy-compliant, clean room infrastructure, enabling us to observe, analyse, and model data, all with a privacy-first approach...
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Insights
Unified Data Strategy
The key to meeting consumer expectations and unlocking sustainable growth lies in a Unified Data Strategy - breaking down internal silos, creating a single, coherent view of your customer and marketing efforts.